The M-Commerce App has become a veritable tool used by companies to increase their market shares. Most of our stores are leaving their physical locations and relocating online for better and cost effective ways of doing business. There are millions of people who at the comfort of their homes/offices purchase all kind of goods online because of the convenience.
Due to the high numbers of shoppers online, there is no limit to the growth and expansion of companies using the application to run their businesses. It has been estimated that in the next 20 years any organisation that has no online presence will be out
of business. The companies, who have successfully implemented this platform, are also looking at how to effectively manage and engage their customers, for better customer service and high patronage.
Those who are new entrants and have seen the potential of M-Commerce App, but do not have sufficient information on how to design, deploy and expand an ecommerce business, can leverage on the information given below:
The Admin panel is an essential feature of the platform, it is at the back-end and it controls all the activities at the front-end, as such it must be easy to use.
Kindly choose the admin panel that will be user friendly and that can support all the business activities and needs like emails, inventory, promo, payment status etc. Ensure you are familiar on how to navigate through the admin panel
As such, before deciding to use a particular platform, make sure you try a demo and see how user friendly is the admin panel. It will be good to clarify all the ambiguities observed during the use of the demo.
Also ensure you can do the following with your Admin Panel easily:
Upload products with ease irrespective of the volume
You can provide discounts, flash sales and display special offer
You can view, edit, modify, suspend, block and delete emails users
Activate or deactivate product tags, wish list, price tiers, ratings and reviews.
It is essential to get a company that has a strong support and maintenance arrangements. The support should be available 24/7 and the maintenance of the App should be done constantly. Issues like heavy traffic, mobile store not available will necessitate a swift support. Routine maintenance will also ensure that the App is available for use at all times.Necessary updates and plug-ins should also be added to the App periodically.
The App should be able to enable you attract customers and increase patronage. The App should have a link to social media platforms for proper marketing. Customers are the blood line of every business; low patronage means low sales while high patronage means high sales. As such the App must include mobile marketing features. The App should equally have a robust database where customers contact information can be gotten and bulk sms can be used to reach them on new products or any promo that is available. There should also be reward system for customer referrals.